Behind the Brands With Sarah at Unilever
Synergyzer: Can you share a bit about your journey in marketing and how you ended up at Unilever? Sara: As an aspiring business...
Hamna FarrukhSeptember 10, 2024
The Unintended Consequences of Anti-Tobacco Legislation: A Closer Look at the Pakistani Context
The fight against tobacco in Pakistan has gained momentum over the years, with anti-tobacco organizations (ATOs) advocating for stricter laws. While their intentions...
Hamna FarrukhAugust 28, 2024
Why as a Marketer You Should Get Your Hands on ‘Executive Doodles’ by Ahmed Kapadia
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being...
Hamna FarrukhAugust 28, 2024
Sehat Kahani – From Doctor Brides to Entrepreneurs
Synergyzer sat down with Dr. Sara Saeed Khurram and Dr. Iffat Zafar, the visionary co-founders of Sehat Kahani, a groundbreaking telemedicine platform in...
Hamna FarrukhJuly 26, 2024
Famous Brands and Their Original Logos
1. Shell 2. Audi 3. Nike 4. Apple 5. Gucci 6. Baskin Robbins 7. Dell 8....
Hamna FarrukhJuly 11, 2024
The Curious Case of Lemon Max Ads
If you watch TV or use social media, you’ve likely come across the ubiquitous Lemon Max ads or a TikToker performing the ad’s...
Hamna FarrukhJune 27, 2024
Building Strategic Brand Perceptions With Rizwan Ali
Launching a new product in today’s competitive market involves more than just a great idea; it necessitates an effective strategy incorporating detailed market...
Hamna FarrukhJune 24, 2024
Transforming Pakistani Brands with TikTok for Business
In an exclusive interview, Faiza Zafar, TikTok’s Partnership Manager for Global Business Solutions in Pakistan and Bangladesh, discusses the disruptive effect TikTok for...
Hamna FarrukhJune 23, 2024
The Symphony of Change – Spotify Wrapped 2023
Synergyzer: Firstly, congratulations on yet another successful Wrapped year! What difference did the company see in this year’s Wrapped compared to last year?...
Hamna FarrukhMay 24, 2024
