Home Maira Junejo
Written by

Ms. Maira Junejo is a tenured faculty member in the Department of Management Sciences at SZABIST, specialising in Marketing and Advertising. Ms. Junejo holds a Master’s degree from Edinburgh Business School, Scotland, and is currently pursuing her doctoral studies in Marketing from Malaysia. Her research focuses on consumer behaviour, digital marketing, and brand strategy.

1 Articles
the-new-era-of-authentic-marketing

The New Era of Authentic Marketing

Paid Promotions or ‘Authentic Marketing’? People are getting smarter about influencer marketing, and brands are catching on. Instead of relying on paid promotions....