Ms. Maira Junejo is a tenured faculty member in the Department of Management Sciences at SZABIST, specialising in Marketing and Advertising. Ms. Junejo holds a Master’s degree from Edinburgh Business School, Scotland, and is currently pursuing her doctoral studies in Marketing from Malaysia. Her research focuses on consumer behaviour, digital marketing, and brand strategy.
Paid Promotions or ‘Authentic Marketing’? People are getting smarter about influencer marketing, and brands are catching on. Instead of relying on paid promotions....
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