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Mashal Khalid is a certified coffee enthusiast and unapologetic book hoarder. When she is not lost in a novel, she is usually overthinking plot twists, people-watching like it’s research, or hunting down the next story worth obsessing over. Mashal mixes curiosity with creativity, whether it’s in conversations, culture, or just figuring out life one cup of coffee at a time. Basically, collecting books, ideas, and caffeine in equal measure and somehow making it all work together. If life were a bookshelf, hers would definitely be overflowing and slightly out of order.

2 Articles
ads-that-went-too-far-controversial-campaigns

Ads That Went Too Far: Controversial Campaigns

Like all things in life, even marketing does not come without risks. A strong brand strategy can amplify brand visibility, but a bold...

giorgio-armani

A Galaxy Named Giorgio Armani

Armani entered the fashion world as a window dresser and soon went on to establish a luxury brand in 1975. This changed the...