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Sarah Siddiqui

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Sarah currently holds the role of Associate Director for Nutrition business at Unilever USA. She is a seasoned marketer with over 12 years of brand/portfolio management experience in the CPG industry. She has a career spanning over 6 diverse categories and 3 regions (North America, Africa and South Asia). Throughout her career, she’s successfully launched over 20 campaigns and introduced over 15 pioneering innovations. Her specialty lies in crafting compelling brand narratives and strategically positioning categories for exponential growth through innovation.

Why as a Marketer You Should Get Your Hands on ‘Executive...

The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....

The Strategy Behind Food Fusion’s Viral Success

Synergyzer: What inspired you to start Food Fusion on YouTube, and how did you come up with the concept of fusion cuisine? Kindly share...