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TPL REIT Management Company Joins Hand with Topline Securities and Growth Securities

TPL REIT Management Company Limited (TPL RMC) has entered into a Strategic Partnership Agreement with two of the country’s leading brokerage houses, Topline...

Luxury Lawn

The Life and Lies of Luxury Lawn

Are Lawn Joras Really Worth it? The Pakistani lawn industry has witnessed a significant boom in recent times, pieces of overpriced clothing that...

Chasing Influencers

Chasing Influencers

Influencer Marketing Influencer marketing is increasingly vital, but brands often misuse it, leading to short-term bursts rather than sustained success. In Pakistan’s crowded...

Mobilink Bank

Lab Test – Mobilink Bank: The Invisible Heirs

Mobilink Bank: The Invisible Heirs Ahmed Zawar Associate Director – Pakistan Repertoire Sony Music Entertainment It’s one of the best Pakistani ads I’ve...

Bon Appétit... or Not

Bon Appétit… or Not

Love-Hate Relationship with Food Caught between culinary dreams and the reality of an empty fridge, our love-hate relationship with food mirrors life’s highs...

Telenor #Woohooo!

Lab Test – Telenor #Woohooo!

Telenor #Woohooo! Shafiq Ul Hasan Siddiqui Deputy Manager Communications IRD Global Sasti Masti Much! Boo-Hoo! Advertising is an art that allures the target...

What Iconic Brands and Influencers Champion Pakistani Cuisine

Vibrant Flavours and Culinary Heritage of Pakistan Discover the vibrant flavours and rich culinary heritage of Pakistan. Where every dish tells a story...

Culinary Tourism - Food of Pakistan

Culinary Tourism: Showcasing Pakistan’s Food Destinations

Food: A Gateway to Culture and Traditions This article explores how food becomes a gateway to understanding and appreciating the country’s traditions. While...

Packaging the Brand

Packaging the Brand

Packaging in Pakistan’s FMCG sector is more than just aesthetics. It’s a crucial marketing tool that can significantly impact a product’s visibility and...