Chasing Influencers
Influencer Marketing Influencer marketing is increasingly vital, but brands often misuse it, leading to short-term bursts rather than sustained success. In Pakistan’s crowded...
adminDecember 13, 2024
Lab Test – Mobilink Bank: The Invisible Heirs
Mobilink Bank: The Invisible Heirs Ahmed Zawar Associate Director – Pakistan Repertoire Sony Music Entertainment It’s one of the best Pakistani ads I’ve...
adminDecember 6, 2024
Bon Appétit… or Not
Love-Hate Relationship with Food Caught between culinary dreams and the reality of an empty fridge, our love-hate relationship with food mirrors life’s highs...
adminDecember 3, 2024
Lab Test – Telenor #Woohooo!
Telenor #Woohooo! Shafiq Ul Hasan Siddiqui Deputy Manager Communications IRD Global Sasti Masti Much! Boo-Hoo! Advertising is an art that allures the target...
adminDecember 2, 2024
What Iconic Brands and Influencers Champion Pakistani Cuisine
Vibrant Flavours and Culinary Heritage of Pakistan Discover the vibrant flavours and rich culinary heritage of Pakistan. Where every dish tells a story...
adminNovember 29, 2024
Culinary Tourism: Showcasing Pakistan’s Food Destinations
Food: A Gateway to Culture and Traditions This article explores how food becomes a gateway to understanding and appreciating the country’s traditions. While...
adminNovember 28, 2024
Packaging the Brand
Packaging in Pakistan’s FMCG sector is more than just aesthetics. It’s a crucial marketing tool that can significantly impact a product’s visibility and...
adminNovember 26, 2024
A Delicious Tour of Punjab’s Top Restaurants
Welcome to the sizzling, savoury, and sometimes slightly spicy world of Pakistani food! If you thought fast food was just about burgers and...
adminNovember 26, 2024
Polarising Plates: Food Opinions That Split the Room
Culinary Experiments in Pakistan The Pakistani taste palette is uniquely eclectic, reflecting our rich history and diverse cultural influences. Our cuisine, with its...
adminNovember 22, 2024
