Advertising
Rooh Afza’s ‘Chal Mere Laal’: A Nostalgic Tribute to Generations
Rooh Afza, the rose sharbat that is a staple in every desi person’s kitchen, it’s delicious, easy to make and always on hand....
Zainab KhalidJanuary 31, 2025
PAA, APNS, PAS & PBA Unite to Elevate Pakistan’s Media & Advertising Landscape
Karachi, January 29, 2025: The Pakistan Advertising Association (PAA), All Pakistan Newspaper Society (APNS), Pakistan Advertisers Society (PAS), and Pakistan Broadcasters Association (PBA)...
WebdeskJanuary 29, 2025
The Science Behind Virality
The article examines how brands utilise the science of virality, combining psychology and cultural relevance to create trends that captivate global audiences. It...
Aneeqa Imran SheikhJanuary 1, 2025
Chasing Influencers
Influencer Marketing Influencer marketing is increasingly vital, but brands often misuse it, leading to short-term bursts rather than sustained success. In Pakistan’s crowded...
adminDecember 13, 2024
Synergy Group Wins Renowned AFAA Award for State Bank of Pakistan’s Asaan Mobile Account Campaign
Karachi, Pakistan – November 8, 2024: Synergy Group has been praised at the Asian Federation of Advertising Associations (AFAA) awards, winning in the...
adminNovember 8, 2024
The Other Side of the Border
The Obligatory List The art of TV adverts is one that Pakistan hasn’t yet mastered. It’s almost always there, almost at the finish...
adminSeptember 3, 2024
Dove has Us Doe-eyed with this Ad
Dove has been transforming the beauty and hygiene world with their positive, uplifting, and unique adverts. Their mission is to make beauty an...
adminAugust 23, 2024
The Curious Case of Lemon Max Ads
If you watch TV or use social media, you’ve likely come across the ubiquitous Lemon Max ads or a TikToker performing the ad’s...
Hamna FarrukhJune 27, 2024
OOH Wednesday – Billboard Ads That Made Our Jaws Drop
1. Sending a Clear Message 2. A Very Sticky Billboard 3. A Creative Way to Bring Attention to the Right Cause 4. Genius...
adminJune 26, 2024
