Advertising
Chasing Influencers
Influencer Marketing Influencer marketing is increasingly vital, but brands often misuse it, leading to short-term bursts rather than sustained success. In Pakistan’s crowded...
adminDecember 13, 2024
Synergy Group Wins Renowned AFAA Award for State Bank of Pakistan’s Asaan Mobile Account Campaign
Karachi, Pakistan – November 8, 2024: Synergy Group has been praised at the Asian Federation of Advertising Associations (AFAA) awards, winning in the...
adminNovember 8, 2024
The Other Side of the Border
The Obligatory List The art of TV adverts is one that Pakistan hasn’t yet mastered. It’s almost always there, almost at the finish...
adminSeptember 3, 2024
Dove has Us Doe-eyed with this Ad
Dove has been transforming the beauty and hygiene world with their positive, uplifting, and unique adverts. Their mission is to make beauty an...
adminAugust 23, 2024
The Curious Case of Lemon Max Ads
If you watch TV or use social media, you’ve likely come across the ubiquitous Lemon Max ads or a TikToker performing the ad’s...
Hamna FarrukhJune 27, 2024
OOH Wednesday – Billboard Ads That Made Our Jaws Drop
1. Sending a Clear Message 2. A Very Sticky Billboard 3. A Creative Way to Bring Attention to the Right Cause 4. Genius...
adminJune 26, 2024
Behemoths of the Advertising Industry
The advertising industry is a global behemoth, spending billions of dollars yearly to reach customers. But where is all this money going? Let’s...
adminJune 14, 2024
Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign
Ogilvy Bangkok launched Lego’s “Build the Future” print ad campaign in 2017, and the campaign’s outstanding visuals and uplifting message won over hearts....
adminFebruary 28, 2024
Superbowl 2024 Ads – Is Advertising During NFL Worth It?
If you go through our website, you’ll find multiple Superbowl 2024 ads starring some of the biggest celebrity names in the Hollywood industry....
Hamna FarrukhFebruary 13, 2024
