Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the top three players in the...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in...

Befikr Mustaqbil

Befikr Mustaqbil BEFIKR MUSTAQBIL WITH JUBILEE LIFE INSURANCE The current law and order situation has greatly stressed upon the need of safety and security in the country...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...

Reviewing Cool New Product Packaging Designs for Beverages

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Summer is over but that doesn’t mean we can treat ourselves...

COCA-COLA HAI YAQEEN CAMPAIGN

Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two to give a patriotic appeal...
movember

Movember: ‘Spot the Signs’ Reminding Men to Talk

Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...