Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign

Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he...

3rd May 2019, World Press Freedom Day

3rd May signifies Freedom of Press. 'What is freedom of press?' was creatively brought up in a video by UNESCO in 2018. The ad video...

How Philips Avent is Nurturing Relationships through it’s DVC Campaign

  Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger with emotional support, the willingness...
Nurpur TVC

Reviewing the Nurpur Full Cream Milk TV Commercial

As originally published in Synergyzer Issue 3 – 2018 Although a host of campaigns are created, very few leave their mark with their brilliant concept,...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...
Bake Parlor

Bake Parlor: Marketing Via Engaging The Audience

Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand reputation, brand heritage, premium quality...

SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn...
Huawei Mate 10

HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE

As originally published in Synergyzer Annual 2018 Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the...

Reviewing Cool New Product Packaging Designs for Beverages

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Summer is over but that doesn’t mean we can treat ourselves...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...