KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
In today’s world, where brands are numerous and consumers are spoilt...
Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
Let’s start off with asking two questions from ourselves.
A) Do I...
BRANDING INDEPENDENCE: Part 2
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...
BRANDING INDEPENDENCE: Part 1
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...
PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...
JLI Goes Digital: The Jubilee Health Application
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Sponsored Content
Emerging trends and advancements in technology have revolutionized and transformed the insurance...
Ufone Ramadan Campaign: Highlighting Social Causes
As originally published in Synergyzer Issue 3 – 2016
Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone...
Tang Campaigns: Year In Review 2016
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Pakistan is one of the fastest growing markets in the world. With a...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...