SMART Fruity Catch-Up

KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' In today’s world, where brands are numerous and consumers are spoilt...
#UrduPoeatry

Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Let’s start off with asking two questions from ourselves. A) Do I...

BRANDING INDEPENDENCE: Part 2

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...
JLI insurance industry

JLI Goes Digital: The Jubilee Health Application

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Sponsored Content Emerging trends and advancements in technology have revolutionized and transformed the insurance...

Ufone Ramadan Campaign: Highlighting Social Causes

As originally published in Synergyzer Issue 3 – 2016 Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone...

Tang Campaigns: Year In Review 2016

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Pakistan is one of the fastest growing markets in the world. With a...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...