Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it. In Pakistan, it...

JLI: For the Love of Cricket Campaign

As originally published in Synergyzer Issue 2 – 2016 Cricket is celebrated wholeheartedly across our country and may it be World T20 or ICC World...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go online to look up documentaries...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the top three players in the...

The Cricket Fever

By Heba Moeen Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can beat the love for this...

Mauka Mauka TVC aired during the ICC World Cup 2015 on Star Sports

  NEIL CHRISTY CEO – Headlion Group I think Star Sports India nailed it and created the hype that it was supposed to create. Since the brand...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...