FMCG

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...

We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.   Synergyzer: Why did the Fauji Group decide to venture into the food business? Amir...

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...

Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and how it is positioned for dealing with future challenges.   Synergyzer: What is the background behind the...

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...