Sabir Sami On General Absence of Media Planning in Pakistan
An interview with Sabir Sami as originally published in Synergyzer Annual 2019
Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even...
The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did...
FAUJI FOODS: KEEPING IT FRESH
We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.
Synergyzer: Why did...
TRIDENT: REFRESHED!
Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.
Synergyzer: What product portfolio is Mondelēz...
SUPREME: SUPREME-LY AHEAD
Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and how it is positioned for...
OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
