Media Marketing
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
“Data Bohhaaat Hai!” A Hit or a Miss?
Ufone’s launched “Data Bohhaaat Hai” ad featuring Babar Azam AGAIN! It seems like their marketing department has discovered the ‘secret’ success formula “Babar...
Yousuf YaseenFebruary 17, 2025
Cricketers Turn Into Spies For The New ICC 2025 Campaign
The International Cricket Council (ICC) recently launched its “All On The Line” campaign for the ICC Men’s Champions Trophy 2025, and we must...
Zainab KhalidJanuary 29, 2025
The Secret Power of Socks
The writer uses the socks analogy to discuss how both fashion and marketing thrive on the power of subtle, unexpected details. Whether it’s...
Sumyya SikanderJanuary 10, 2025
