“Caption with Intention” redefines accessibility by turning closed captions into a vibrant storytelling tool, bringing emotion, identity, and nuance to every word onscreen. Born from lived experience and driven by empathy, it bridges the gap between hearing and Deaf audiences with beauty and precision. Now recognised by the Academy, this open-source innovation proves that inclusivity is not just possible—it can be powerful. It’s not just about hearing the story; it’s about feeling it.
CREDITS
Brands: Chicago Hearing Society, Chicago. Academy of Motion Picture Arts and Sciences, Los Angeles. Rakish Entertainment, Los Angeles.
Creative Agency: FCB, Chicago.
Production Company: Believe TV, Santiago.
Post Production: 456 Studios, Chicago. Bogota, Curitiba. PES Motion Studio, Highland Park.