UEFA Women’s EURO 2025
“Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football through the lens of Spanish icon Alexia Putellas. Celebrating her journey from grassroots to greatness, the campaign goes beyond memorabilia—it’s a tribute to passion, progress, and possibility. Launched ahead of UEFA Women’s EURO 2025 in Switzerland, the film champions visibility in a sport set to inspire 800 million fans by 2030. Because these aren’t just stickers—they’re stories that stick.
CREDITS
Brand: Topps, United Kingdom.
Partner: UEFA Women’s EURO Championship.
Creative Agency: Jung von Matt SPORTS, Hamburg.
Media: Film, Integrated Campaign.
Release Date: July 2025