Raeda Latif

Raeda Latif is Executive Director and Country Head – Corporate Affairs, Brand & Marketing, Pakistan at Standard Chartered Bank, leading branding, marketing, and social impact initiatives. With over two decades in finance, IT, and retail, she is passionate about financial literacy, women’s empowerment, and ESG adoption. Raeda holds an MBA in Marketing and IT and is a Certified Director (PICG) and Fellow of the Chartered Institute of Marketing (UK).