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The Paradigm Shift in B2B Marketing: The Advent of the Gen Z
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The Paradigm Shift in B2B Marketing: The Advent of the Gen Z

Zunaira Omar -
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Behind the Brands With Sarah at Unilever
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Behind the Brands With Sarah at Unilever

Hamna Farrukh -
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Taylor – Made Marketing
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Taylor – Made Marketing

Ayesha Anjum -
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Welcome to Platform 9¾ – An Invite to The Magical World of Harry Potter
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Welcome to Platform 9¾ – An Invite to The Magical World of Harry Potter

Ayesha Anjum -
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TikTok’s Tastiest Seconds
Brands

TikTok’s Tastiest Seconds

Afifa Anis Syed -
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Are PersonaBots the Next Big Thing in Pakistan’s Business Landscape?
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Are PersonaBots the Next Big Thing in Pakistan’s Business Landscape?

Afifa Anis Syed -
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The Other Side of the Border
Advertising

The Other Side of the Border

Ayesha Anjum -
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Zindigi Introduces Pakistan’s Most Inclusive Contactless Payment Solution, “Zindigi Pay”
Brands

Zindigi Introduces Pakistan’s Most Inclusive Contactless Payment Solution, “Zindigi Pay”

Webdesk -
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The Unintended Consequences of Anti-Tobacco Legislation: A Closer Look at the Pakistani Context
Editor's Pick

The Unintended Consequences of Anti-Tobacco Legislation: A Closer Look at the Pakistani Context

Hamna Farrukh -
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