Tracking Client-Agency Relationship
SANNA MALIK: You have devised a game-changing tool for the creative communication industry. Could you tell us about Aprais and the PAS Relationship Tracker?
SUNIL...
The PID Perspective
SANNA MALIK: What is the current PID mandate?
IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official...
THE PAS SIDE OF THE STORY
SANNA MALIK: PAS acts as a representative of the common interests of advertisers of Pakistan. It also has a mandate of bringing together marketing,...
PUTTING ADVERTISING BACK ON THE MAP
SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system...
THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking...
REVIVAL IN PROGRESS OR RIP?
Pakistan Advertising Association (PAA) was created by advertising professionals in 1973, to act as a representative body for Pakistan’s advertising agencies. The purpose of...
Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry
Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the...
What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...
How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are...
AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies
Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
