The PID Perspective

The PID Perspective

SANNA MALIK: What is the current PID mandate? IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official...
PAS

THE PAS SIDE OF THE STORY

SANNA MALIK: PAS acts as a representative of the common interests of advertisers of Pakistan. It also has a mandate of bringing together marketing,...
PUTTING ADVERTISING BACK ON THE MAP

PUTTING ADVERTISING BACK ON THE MAP

SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system...
Javed Jabbar

THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR

SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking...
Revival

REVIVAL IN PROGRESS OR RIP?

Pakistan Advertising Association (PAA) was created by advertising professionals in 1973, to act as a representative body for Pakistan’s advertising agencies. The purpose of...

Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry

Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the...

What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...

How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are...

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative...

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...