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Augmenting The Image of The Image-Makers

Augmenting The Image of The Image-Makers — Ahmed Jamal Mir

SANNA MALIK: As Chairman of PAA, what are the main objectives that you are working towards? JAMAL MIR: Let me be unequivocal in saying that we, at the PAA, need to put our own...

Tracking Client-Agency Relationship

SANNA MALIK: You have devised a game-changing tool for the creative communication industry. Could you tell us about Aprais and the PAS Relationship Tracker? SUNIL GUPTA: The Aprais system is being used successfully by marketing...
The PID Perspective

The PID Perspective

SANNA MALIK: What is the current PID mandate? IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official narrative among the masses. We carry out news placements for...
PAS

THE PAS SIDE OF THE STORY

SANNA MALIK: PAS acts as a representative of the common interests of advertisers of Pakistan. It also has a mandate of bringing together marketing, advertising and media professionals to enhance industry practices. What kind...
PUTTING ADVERTISING BACK ON THE MAP

PUTTING ADVERTISING BACK ON THE MAP

SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system protecting the collective interests of its member publications, advertising agencies...
Javed Jabbar

THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR

SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now? JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Revival

REVIVAL IN PROGRESS OR RIP?

Pakistan Advertising Association (PAA) was created by advertising professionals in 1973, to act as a representative body for Pakistan’s advertising agencies. The purpose of establishing the trade association was to give a voice to...

Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry

Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the Minimum Production Tariff.  Synergyzer: What is the role of PAA in...

What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...

How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...