Insights
“Data Bohhaaat Hai!” A Hit or a Miss?
Ufone’s launched “Data Bohhaaat Hai” ad featuring Babar Azam AGAIN! It seems like their marketing department has discovered the ‘secret’ success formula “Babar...
Yousuf YaseenFebruary 17, 2025
Marketing Insights – What’s Happening in Fashion Marketing?
The fashion industry’s glamour often conceals the strategic world of marketing. Which defines how brands establish their image – whether luxury, streetwear, or...
Maha HashmiJanuary 6, 2025
Marketers Flock to PSL Streaming Amid Data Transparency
Two years ago, reporters exposed surrogate advertising by betting websites during PSL’s 7th and 8th seasons. Subsequent to a Ministry of Information and...
Edward SiavoMarch 4, 2024
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning...
adminFebruary 29, 2024
Hashoo Hotels – A Leader’s Journey in Hospitality
Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you...
adminJanuary 4, 2024
The 2024 Landscape of Global Advertising
The dentsu Global Ad Spend Forecasts for 2024 reveal the data and trends that will mould the advertising industry in 58 countries across...
adminJanuary 1, 2024
