Marketing
Building Strategic Brand Perceptions With Rizwan Ali
Launching a new product in today’s competitive market involves more than just a great idea; it necessitates an effective strategy incorporating detailed market...
Hamna FarrukhJune 24, 2024
From TikTok Tots to Brand Ambassadors
How Brands are Betting Big on Gen Alpha Move over, Gen Z, there’s a new influencer in town, and they haven’t even hit...
adminJune 24, 2024
Transforming Pakistani Brands with TikTok for Business
In an exclusive interview, Faiza Zafar, TikTok’s Partnership Manager for Global Business Solutions in Pakistan and Bangladesh, discusses the disruptive effect TikTok for...
Hamna FarrukhJune 23, 2024
Behemoths of the Advertising Industry
The advertising industry is a global behemoth, spending billions of dollars yearly to reach customers. But where is all this money going? Let’s...
adminJune 14, 2024
Urooj Ahmed – Leading the Marketing Way
Synergyzer: Entering the marketing field over a decade ago amid rapid digital marketing evolution, how did you stay updated and strategically navigate this...
adminMay 24, 2024
Marketers Flock to PSL Streaming Amid Data Transparency
Two years ago, reporters exposed surrogate advertising by betting websites during PSL’s 7th and 8th seasons. Subsequent to a Ministry of Information and...
Edward SiavoMarch 4, 2024
Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect...
Hamna FarrukhMarch 1, 2024
What Does Apple Vision Pro Bring to the Table for Marketers?
The introduction of the Apple Vision Pro is a game-changer and can potentially revolutionize the marketing and advertising world. The Vision Pro offers...
adminFebruary 21, 2024
Surreal Cereal – Marketing Geniuses at Play
Surreal Cereal is a UK-based brand that promises sugar-free cereals to their customers; however, we are not here to talk about their product...
Hamna FarrukhFebruary 16, 2024
