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Google Launches a New AI Frontier with Personal Intelligence in Gemini

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For years, digital planning has felt like a chore. Whether it’s organising a family vacation or finding a specific memory, people have had to act as a “human router”—constantly switching between email tabs, photo galleries and maps to get things done.

Google is now making that easier, as it recently announced a major update to Gemini with the launch of Personal Intelligence, a new way for AI to help you manage your daily life by organising and processing the various pieces of information across your favourite Google apps.

Unlike traditional AI that only knows what it finds on the internet, Personal Intelligence understands people’s own personal worlds by analysing the apps they rely on most. By securely linking with apps like Gmail, Google Photos and YouTube, Gemini becomes a specialised assistant tailored to your specific needs.

Many things are made easier with Personal Intelligence, take the stress of travel planning as an example. Instead of searching through dozens of emails for flight confirmations and scrolling through years of photos to remember a favourite restaurant, you can simply ask Gemini for help. It can see your travel dates in Gmail, learn your “vibe” by looking at your favourite nature photography or food snaps in Google Photos, and even create a cohesive, one-of-a-kind itinerary that matches your specific style and schedule.

In addition to the ultimate AI convenience, Google has built Personal Intelligence with a privacy-first mindset. The feature is entirely optional and off by default. People have total control over which apps they choose to link, and they can delete chat history at any time. Whether you want to connect just your Gmail or include your YouTube interests to find better workout videos, the choice remains in the user’s hands at all times. This feature is still in beta and has started rolling out to eligible Google AI Pro and AI Ultra subscribers in the U.S. Google plans to expand to more countries, languages and the free tier soon.

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