Client Name: Dove
Campaign Name: Hard Knocks
Agency: Ogilvy
Media Type: Television
Production Company: Dark Energy Films
Editing Company: Final Cut
Copywriter: Anja Müller
Media Agency: Mindshare North America
Director: Lucy Bridger
PR Agency: Edelman Worldwide
Hard Knocks: A Dove Big Game Film | #KeepHerConfident
Dove explains that 45% of girls are quitting sports – and low body confidence is the #1 reason why. They teamed up with nike to create the Body Confident Sport program.
