Marketing
Walmart Logo – New and Improved?
Walmart’s journey began in 1962 with the opening of its first store. Since then has become one of the largest retail chains in...
Ayesha AnjumJanuary 16, 2025
Beyond Traditional Media
UGC, Influencer Partnerships and Organic Content This piece discusses utilising organic content, user-generated media, influencer partnerships, and targeted social media ads to effectively...
Riffat RashidNovember 29, 2024
Synergy Group Wins Renowned AFAA Award for State Bank of Pakistan’s Asaan Mobile Account Campaign
Karachi, Pakistan – November 8, 2024: Synergy Group has been praised at the Asian Federation of Advertising Associations (AFAA) awards, winning in the...
adminNovember 8, 2024
Taylor – Made Marketing: The Taylor Swift Phenomenon
If you have a mobile phone and an internet connection, then chances are you are aware of Taylor Swift. At least, in some...
Ayesha AnjumSeptember 9, 2024
Marketing Automation Trends for Customer Engagement
Marketing automation has evolved far beyond basic email campaigns, now encompassing sophisticated systems that power personalized, multi-channel customer experiences. As technology continues to...
adminAugust 16, 2024
How AI is Revolutionizing CPG brand Innovation
AI is the new buzzword these days. Every industry, organization, and individual is trying to understand, implement, and master it at the same...
Sarah SiddiquiAugust 2, 2024
Google’s U-turn on Third-Party Cookies: A Win for Advertisers, Loss for Users
In a plot twist worthy of a Hollywood blockbuster, Google has done a complete 180 on its plans to phase out third-party cookies....
adminAugust 1, 2024
The Untamed Journey of a Creative Mind
Some say a creative mind is like delicate flowers, while others think we’re more like cats—aloof, unpredictable, and likely to knock things over...
adminAugust 1, 2024
Shanaz Ramzi – A Trailblazer in Journalism, PR, and Event Management
Synergyzer: Imagine a young Shanaz Ramzi gazing at the stars, whispering her dreams to the moon. What were those whispered desires? What if...
adminJuly 1, 2024
