gen z
Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It
The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...
Hadiqa RiazOctober 22, 2025
Why Gen Z is Obsessed with Quick Money
Pakistan’s economy is in a state of crisis. The inflation rate has left citizens struggling to afford even the basics: electricity, fuel and...
Yousuf YaseenOctober 9, 2025
Scroll, Laugh, Heal: The Connection Between Meme Marketing and Gen Z’s Mental Resilience
Hamda Sufi knows the scroll-till-you-drop game well. From coping with midnight crises to cracking up at memes, she has it all covered, delivered...
Hamda SufiApril 25, 2025
The Paradigm Shift in B2B Marketing: The Advent of the Gen Z
LinkedIn has launched a new reel feature. Companies like SAP and Hubspot are on TikTok. The world as we B2B marketers know it...
Zunaira OmarSeptember 12, 2024
From TikTok Tots to Brand Ambassadors
How Brands are Betting Big on Gen Alpha Move over, Gen Z, there’s a new influencer in town, and they haven’t even hit...
adminJune 24, 2024
Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect...
Hamna FarrukhMarch 1, 2024
ROX – Vibe Hai
Client Name: Jazz Campaign Name: Rox – Vibe Hai Agency: Fishbowl Director: Ammar Ashraf Producer: Syed Wajahat Ali DOP: Adnan Aslam Production Company:...
adminFebruary 29, 2024
#AMD_Rants: THE RED FLAG ON BLAMING AN ENTIRE GENDER/GENERATION OVER RETENTION CHALLENGES
To the Gen X director and the millennial director who are thinking about writing a scathing op-ed regarding the entitlement of Gen Z...
Ad Mad DudeFebruary 21, 2024
