AdAsia has long been recognised as Asia’s leading platform for advertising, marketing, and communication professionals, a space where creative ideas and industry insight come together to shape the future of brand storytelling. It first began in 1958, the congress has grown into one of the most anticipated gatherings for professionals seeking inspiration, collaboration, and progress in the region’s creative economy.
AdAsia 2025 will take place from 24 to 26 October in Beijing, China, at the Zhong Guan Cun International Innovation Centre. The theme this year is “AI²: Advertising Innovation and Artificial Intelligence.” The 2025 edition examines how creativity and technology are transforming the way we communicate, connect, and establish brands.
For Pakistan, participating in this global dialogue holds special significance. It represents a chance to highlight the country’s creative talent, its expanding media landscape, and the ideas that continue to push its advertising industry forward.
On the sidelines of the event, Ahmed Kapadia, Chairman of the Pakistan Advertising Association; Manzoor Ali Memon, Press Minister at the Pakistan Embassy; Senator Sarmad Ali, Director at AFAA; Aslam Choudhury, Economic Minister at the Pakistan Embassy in Beijing; and Bharat Avlani, Secretary General of AFAA, met for an informal discussion to promote Pakistan’s participation at AdAsia 2025.
Their presence marked a meaningful step in positioning Pakistan as an active contributor to the conversations shaping Asia’s advertising future. More importantly, it reflected a sense of unity within Pakistan’s marketing and advertising community.
It was also a reminder that progress in Pakistan’s creative economy depends on unity. When the industry moves with a shared purpose, it stands a better chance of competing and growing on the regional stage.
