ROX, the next-generation digital lifestyle platform by JazzWorld, has launched its in-app E-Store, enabling customers to purchase authentic Apple products directly through a seamless shopping experience within the ROX app. The launch marks another milestone in ROX’s evolution as a digital lifestyle platform offering products, experiences, and exclusive benefits tailored to Pakistan’s youth.
The new ROX E-Store allows customers to browse and purchase authentic Apple devices and accessories through a fully integrated checkout process, eliminating the need to visit external platforms and making premium technology more accessible than ever.
To celebrate the launch, ROX has introduced limited-time promotional offers for early customers. The first 10 customers to place an order through the platform will receive a complimentary charger with their purchase on a first-come, first-served basis. In addition, customers placing orders worth PKR 100,000 or more will receive a free pair of AirPods 4, subject to availability.
Commenting on the launch, Kazim Mujtaba, President, Jazz GSM, said: “The launch of the ROX E-Store featuring authentic Apple products is another important milestone in our journey to make ROX a leading digital lifestyle platform for Pakistan’s youth. By bringing premium technology directly into the app through a seamless purchasing experience, we are creating greater convenience, accessibility, and value for our customers. It is another step towards delivering a Better Life for All through digital innovation.”
Commenting on the partnership, Nauman Durrani, CEO Mercantile, said: “Mercantile is proud to partner with ROX in making authentic Apple products more accessible to customers across Pakistan. This collaboration reflects our shared commitment to delivering a seamless, trusted, and rewarding experience, while bringing world-class technology closer to the next generation of digital consumers.”
The launch reflects ROX’s strategy of building a digital ecosystem that combines connectivity, entertainment, commerce, and exclusive benefits within a single platform. By integrating leading global brands and trusted services into the app experience, ROX continues to expand its lifestyle offerings for young Pakistanis. Through the ROX E-Store, customers can now conveniently access authentic Apple products directly within the app, making the shopping experience more seamless, rewarding, and accessible.
