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Umair Nasir Ali is an award-winning feature film and TVC director and the founder of Num Films. With over fifteen years of experience in advertising and filmmaking, his work spans award-winning campaigns and his debut feature film, Nayab, which earned him a Lux Style Award for Best Director. A graduate of the National College of Arts, Lahore, he also teaches and mentors emerging filmmakers, with a focus on culture, identity and human storytelling.

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Filmmakers in Pakistan

The Industry We Skip

As advertising budgets shrink and production evolves, Pakistan’s creative industry faces an uncertain future. Behind every commercial is an ecosystem of people whose...