Synergy Group, Pakistan’s leading integrated marketing communications group, has added two more international accolades to its portfolio at the ‘Dragons of Asia Awards 2026’, recently held in Malaysia.
The group’s subsidiary, Synite Digital, secured the ‘Gold Dragon’ in the ‘Loyalty and Acquisition’ category for KFC Pakistan’s ‘Champions Deal’ (Wicket Gone, Zinger On) campaign, which gained exceptional popularity by engaging the masses during the ICC Champions Trophy.
Synergy Advertising, another group subsidiary, won the ‘Bronze Dragon’ in the ‘Product Launch or Relaunch’ category for Pakistan State Oil’s (PSO) ‘Blaze Extreme’ campaign. The campaign marked a strategic shift for Pakistan’s leading energy company towards a lifestyle-centric, high-performance narrative, portraying its fully synthetic 10W-40 4-stroke motorcycle engine oil as a premium upgrade for both everyday riders and heavy bike enthusiasts.
Speaking on the achievement, Ahmed Kapadia, Chairman and CEO of Synergy Group, said: “It is a truly delightful moment for us, as our team has once again proved its mettle in the international advertising arena. Our world-class campaigns have been honored with ‘Gold’ and ‘Bronze’ Dragons in Malaysia. Over the years, our high standards of performance have enabled us to win multiple awards at other prestigious international events. This reflects our innovative approach, creative storytelling and execution excellence. We are thankful to our clients for their trust in us to enhance their outreach, and for working with us to achieve these great recognitions.”
The annual ‘Dragons of Asia’ event is held in Malaysia to recognize outstanding achievements, creative excellence, and innovative communication and media strategies of leading brand owners and advertising agencies across Asia.
