Client Name: Vachon (Bimbo Canada)
Campaign Name: Baking Joy Since 1923
Agency: Cossette
Creative: Anne-Claude Chénier, Anik Ouellet
Copywriter : Jean-François Perreault
Media agency: Starcom
Media strategy: Valérie Jolivet, Roxane Guibert
Art Direction: Éric Bouchard
Strategy: Michel-Alex Lessard, Jean-Xavier Wilhelmy, Octavie Albert, Jérémy Brisson-Tessier
Production agency: Septième
Photography studio: Consulat
Photographer: Simon Duhamel