AdAsia has long been recognised as Asia’s leading platform for advertising, marketing, and communication professionals. A space where creative ideas and industry insight converge to shape the future of brand storytelling. Since its inception in 1958, the congress has grown into one of the most anticipated gatherings for professionals seeking inspiration, collaboration, and progress in the region’s creative economy.
This year, AdAsia 2025 will take place from 24 to 26 October at the Zhong Guan Cun International Innovation Centre in Beijing, China, bringing together more than 1,200 delegates from across the region. The theme, “AI²: Advertising Innovation and Artificial Intelligence,” explores how creativity and technology are transforming the way we communicate, connect, and build brands in an era of intelligent automation.
Machine Meets Muse
AdAsia is more than a conference; it is a platform for dialogue that unites advertising, marketing, and media leaders to imagine what’s next. The 2025 edition featured discussions around AI’s role in storytelling, the ethics of automation, and how human creativity can thrive alongside machine intelligence.
The opening ceremony, led by the Mayor of Beijing and attended by senior officials from the Consumer Affairs Department, reflected China’s growing synergy between governance, innovation, and the creative economy. The event was also a celebration of the region’s pioneers, with Korea’s Nack Hoi Kim recognised for his contributions to Asian advertising and Malaysia’s Bharat Avalani honoured with a Lifetime Honourary Membership of AFAA.
Pakistan in the Picture
For Pakistan, AdAsia 2025 carried special weight. It was a chance to showcase the country’s creative talent, its expanding media ecosystem, and the ideas driving its advertising future.
Leading the delegation was Ahmed Kapadia, Chairman of the Pakistan Advertising Association (PAA), joined by Senator Sarmad Ali, Director AFAA; Imran Ahmed, CNN Representative; Salman Mansoor, Member Executive Committee PAA; Aleem Durrani, Chairman South Zone PAA representing Media Pulse; Natasha Durrani, COO Media Matters; Aleena Durrani, representing the next generation of professionals from Media Matters; and Salman Hanif Moosani, Member PAA.
Their engagement marked a significant step in positioning Pakistan as an active contributor to the conversations shaping Asia’s advertising future.
The Power of Collective Progress
The presence of Pakistan’s delegation at AdAsia serves as a reminder that progress in the creative economy depends on unity. When the industry moves forward with shared intent, it gains the strength to compete and grow on the regional stage.
Events like AdAsia reinforce that collaboration and connection are not optional; they are essential. As the advertising world leans further into AI-driven innovation, AdAsia 2025 stands as both a showcase of what is possible and a reminder that even in a machine-led world, creativity remains profoundly human.
