Advertising Archives - Page 2 of 4

The Sameness Trap – Why Most Brand Campaigns Feel the Same

Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...

Afifa ManiarApril 25, 2025

Email Marketing 101: The Art of Not Annoying People

In a world where attention spans are shrinking and inboxes are overflowing, email marketing remains one of the effective ways to reach an...

Ayesha AnjumApril 3, 2025

Top 3 Marketing Campaigns That Made History

Marketing isn’t just about selling a product, it’s about telling a story, provoking emotions, and leaving a lasting impact. Over the years, some...

Zainab KhalidMarch 15, 2025

Wellness in Agency-life: Fact or Fiction?

A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...

Muhammad Ali KhanMarch 5, 2025

Overused Excuses – Muzz #NiyyatSaafHai

Who hasn’t heard of Muzz, the halal matrimonial app? They’re everywhere. Their billboards, plastered across the country; hilarious and downright savage. You can’t...

Ayesha AnjumFebruary 25, 2025

TikTok Shares 2025 Trends Every Marketer Needs to Know About

TikTok introduced its fifth What’s Next 2025 Trend Report for marketers. According to the report, 2 out of 3 TikTok users like when...

WebdeskFebruary 4, 2025

Rooh Afza’s ‘Chal Mere Laal’: A Nostalgic Tribute to Generations

Rooh Afza, the rose sharbat that is a staple in every desi person’s kitchen, it’s delicious, easy to make and always on hand....

Zainab KhalidJanuary 31, 2025

PAA, APNS, PAS & PBA Unite to Elevate Pakistan’s Media & Advertising Landscape

Karachi, January 29, 2025: The Pakistan Advertising Association (PAA), All Pakistan Newspaper Society (APNS), Pakistan Advertisers Society (PAS), and Pakistan Broadcasters Association (PBA)...

WebdeskJanuary 29, 2025

The Science Behind Virality

The article examines how brands utilise the science of virality, combining psychology and cultural relevance to create trends that captivate global audiences. It...