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Thought Leaders

Maximising ROI, Engagement Through Sports Events

Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a sufficient profit by investing minimal effort and funds intelligently. As...
The Blurry Boundaries

The Blurry Boundaries

“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had control over my work schedule and busy home life.” The Covid-19...
Enter the Smart Workers…

Enter the Smart Workers…

Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
Desi Advertisers

Desi Advertisers

Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
And We Are Live!

And We Are Live!

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Why are Agencies Failing Miserably at Retaining Talent

Why are Agencies Failing Miserably at Retaining Talent?

You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....
being human

Being Human

Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Bull Eye

MARKETING MATADORS – The Success Story of Bulls Eye DDB

It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...