Thought Leaders

4 Articles

Saif Mujahid on TikTok Pakistan

For Saif Mujahid, TikTok is more than just a platform; it is a space where creativity meets innovation. As the Head of Content...

Afifa ManiarMay 19, 2025

SYNERGYZER: What is your educational background and when did you start working on your startup? ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of...

Huzaifa GabaMarch 20, 2023

Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are...

Muhammad Ali KhanSeptember 26, 2022

What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life. One of the...