Brands
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning...
adminFebruary 29, 2024
Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign
Ogilvy Bangkok launched Lego’s “Build the Future” print ad campaign in 2017, and the campaign’s outstanding visuals and uplifting message won over hearts....
adminFebruary 28, 2024
Reddit’s $60M High-Five with Google for AI Training
In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a...
adminFebruary 23, 2024
A Glowing Disgrace: Golden Pearl and its Tone Deaf Ad
Recently, Golden Pearl White Beauty Cream’s ad has become the talk of the town, and clearly not for the right reasons. It’s 2024,...
Hamna FarrukhFebruary 22, 2024
Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and ‘Aisha’
Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying...
Hamna FarrukhJanuary 8, 2024
Travel Has Timed
I was driving past a community park near my house on my way back home from work. On the crooked walking track were...
Anusha AmjadJanuary 3, 2024
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way...
Khwaja Ali ShahidJanuary 1, 2024
Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive...
Zain AijazDecember 28, 2023
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, ‘What sport do you like the best,’ or ‘Whose your favourite sports person,’ you would probably...
Zain AijazOctober 27, 2023
