Editor’s Pick
Self-Care Sells: Campaigns That Made Us Feel Good About Feeling Good
The Editor knows a thing or two about wellness—both in marketing and in life. Dive into her witty take on self-care ads that’ll...
Afifa ManiarMay 27, 2025
Redefining Wellness – A New Era of Holistic Health, Happiness, and Wholeness
Wellness isn’t just a passing trend—it’s a way of life that’s stood the test of time, evolving with history and innovation. Let’s explore...
Afifa ManiarApril 29, 2025
The ‘Fine Line’ Between Prejuvenation & Perfection
The modern beauty industry profits by fuelling fear, perfection, and obsession with youth, disguised as self-care. Remember the early 2000s, when skin whitening...
Sakina RizviApril 18, 2025
Women’s Perspectives in the Workplace
Silence perpetuates harassment; speaking up empowers change. Your voice is the catalyst for a workplace where dignity, equality, and respect reign. This article...
Ramla AlviMarch 7, 2025
Branding in the Fashion Industry: A 30 – Year Retrospective
The Pakistani Fashion Industry Enter the captivating realm of Pakistani fashion, where art, business, and heritage entwine. Uncover the latest trends, incredible talents,...
Afifa ManiarDecember 17, 2024
What Iconic Brands and Influencers Champion Pakistani Cuisine
Vibrant Flavours and Culinary Heritage of Pakistan Discover the vibrant flavours and rich culinary heritage of Pakistan. Where every dish tells a story...
adminNovember 29, 2024
The Unintended Consequences of Anti-Tobacco Legislation: A Closer Look at the Pakistani Context
The fight against tobacco in Pakistan has gained momentum over the years, with anti-tobacco organizations (ATOs) advocating for stricter laws. While their intentions...
Hamna FarrukhAugust 28, 2024
Merit Ka Munjunn!
Merit in Pakistan has assumed a role akin to the Terms and Conditions agreement one casually acknowledges while downloading an app—an element of...
Neil Peter ChristyJanuary 16, 2024
Travel – The Burnout Antidote
Travelling seems like such a luxury at times. It seems like an extra expenditure that you could save up on and instead put...
Ayesha ZahidJanuary 5, 2024
