Editor's Pick

From Jalsas to Hashtags

In the realm of politics, the art of branding and narrative building has long been crucial for political parties seeking to capture the hearts and minds of voters. Traditionally, television ads, banner ads, jalsas...

Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show

Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show and its LinkedIn aftermath without any significant damage to your...

Huma Baqai – Where Does the Buck Stop?

Synergyzer: Who is Dr. Huma Baqai? Just walk us through your journey.  Huma Baqai: I am a very boring Professor, but at the end of the day, very happy to be that. It happened by...

Pakistan – You Only Saw What You Were Showed

Do you wonder if your choice about something was driven by listening to other people's opinions, reading something, or following a general perception? Like by now, you should realize that the only reason you...
Age of Intellectual Synergy

AI: The Age of Intellectual Synergy

Throughout human history, our innate resistance to change has often resulted in scepticism and opposition toward groundbreaking innovations. For instance, the Luddites famously resisted the textile industry's mechanization during the early 19th century, fearing...

Going International With Wajahat Rauf

The CEO for Showcase Production and Showcase Films, talks about the diversity that family-oriented content has across the world, Pakistan’s limited approach to it as well as why Netflix is not keen on taking...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a friend from across the border. I would’ve listened to them,...
advertising

Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal

The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was hit by COVID-19, similarly, the advertising world bared major setbacks...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

As originally published in Synergyzer Annual 2019 Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry? Media Auditor: In the words of Mark Pritchard, Chief Brand Officer –...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...