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The Colour Code: Decoding the Visual Language of Digital Media
In the digital age, colour is no longer just aesthetics. But a strategic tool to evoke emotions, convey meaning, and drive consumer behaviour....
Hira SulemanJuly 29, 2025
Redefining Wellness – A New Era of Holistic Health, Happiness, and Wholeness
Wellness isn’t just a passing trend—it’s a way of life that’s stood the test of time, evolving with history and innovation. Let’s explore...
Afifa ManiarApril 29, 2025
Celebrating World Art Day – A Designer’s Reflection
Celebrating the Power of Art in Communication, Marketing and Advertising As we celebrate World Art Day on April 15th, I find myself reflecting...
Afifa ManiarApril 16, 2025
How Much Longer Must Women Wait for Equality?
A Women’s Day Reflection: 137 years to equality? Too long. It’s time to accelerate action and make gender parity a reality within our...
Afifa ManiarMarch 13, 2025
Are Billboards Still Big or Boring Now?
In the wake of digital advertising, are billboards still a thing? Digital advertising engages target audiences in ostensibly simple and ingenious ways, the...
Alyzeh HyderJanuary 17, 2025
IHHN Takes Another Step Forward Towards the Advancement of Pakistan’s Healthcare Landscape
The Indus Hospital & Health Network (IHHN) celebrated a significant milestone as it marked the completion of Phase 1 of its new state-of-the-art...
WebdeskJanuary 2, 2025
A Discussion with Zaheeruddin on Pakistani Advertising
Synergyzer: What key changes have you brought to the advertising industry in Pakistan, and what achievements are you most proud of? Zaheeruddin: I...
adminOctober 11, 2024
10 Game-Changing AI Tools Every Creative Should Use
Over the past year, I’ve found myself knee-deep in AI tools while working at my creative agency. To be honest, I’ve lost count...
adminSeptember 30, 2024
PAA’s New Term Commences as Mr. Ahmed Kapadia Assumes Role of Newly Elected Chairman
Karachi – 24th September, 2024. The Pakistan Advertising Association (PAA) on Tuesday elected the new central executive committee (CEC) during its 9th Annual...
adminSeptember 24, 2024
