Magazine
Is Everything Content?
“Content” has evolved from cat videos to chaotic health trends. From goat yoga to wellness drips, it unpacks the absurdity of overconsumption, influencer...
Ayesha AnjumApril 18, 2025
Cracking the Code of Billboard Psychology
Karachi’s billboards are more than just roadside distractions—they’re bold statements and sometimes baffling blunders. From neon spectacles to poetic taglines, this article dives...
Aaizah AliApril 17, 2025
Why Zombies Don’t Make Great Employees
Are we on the set of The Walking Dead? When coffee cups outnumber smiles in the office, you’ve got a zombie apocalypse brewing—sleep-deprived...
Naheed ZahraApril 11, 2025
Workplace Wellness – Health in the Corporate World
Wellness perks like gym memberships and mental health days sound great, but are they solving the root problems or just ticking boxes? Flashy...
Yousuf YaseenApril 10, 2025
Natalia’s Wellness Journey and Cultural Integration
A Ukrainian-born fitness enthusiast and international coach, Natalia has made a significant impact on the Pakistani wellness scene. In this exclusive interview, Natalia...
Afifa ManiarFebruary 27, 2025
Why Your Closet is Full but Your Life is Empty
Capitalism Rocks! Overconsumption is the Best! This satirical take on overconsumption explores the relentless cycle of consumerism, where fleeting trends and empty promises...
Shireen ZaidiJanuary 28, 2025
The Secret Power of Socks
The writer uses the socks analogy to discuss how both fashion and marketing thrive on the power of subtle, unexpected details. Whether it’s...
Sumyya SikanderJanuary 10, 2025
From TikTok to Checkout
TikTok has revolutionised the world of marketing, transforming how brands connect with audiences. From viral trends to user-generated content, it’s become a powerful...
Laiba UmarJanuary 8, 2025
When Fashion Brands stay in Fashion
The fashion industry in Pakistan thrives on creativity, tradition, and evolving consumer preferences. To stay relevant, brands must not only deliver quality apparel...
Muhammad Ali KhanJanuary 7, 2025
