AI in the Advertising and Marketing Industry of Pakistan
As an expert in the digital marketing industry and founder of the East River digital agency, I have witnessed the rapid evolution of artificial intelligence (AI) and its impact on the advertising and marketing...
AI – Empowering Human Creativity and Innovation
In today's digital age, Artificial Intelligence (AI) technology has become universal, revolutionizing the way we live, work, and interact with the world. AI has been the buzzword in recent years. What is it, and...
Lead Generation Process: How AI is Reshaping the Advertising Landscape
In the realm of marketing and advertising, lead generation has perpetually been a pivotal factor in propelling business expansion. However, with the advent of AI technology, lead generation has ascended to an entirely novel...
Mondelez – Transforming Data and Information into Action
SYNERGYER: When did you find out that you are interested in marketing and advertising?
Javeria: I have always been a creative person by nature. My career path was never planned this way. I always wanted...
Artificial Intelligence in Pakistan: Thoughts from a Bot
Technology is constantly evolving. New advancements emerge Every few years, changing how we live and work. From the advent of the internet to the rise of smartphones, each new development has brought with it...
ChatBABU: A Promising Path Ahead
Gone are the days when marketing was limited to billboards along the streets and brochures and flyers distributed door-to-door. With the advent of digital technology and the internet, marketing has shifted its focus to...
Preserving Creativity in an AI-Powered World
Breakthroughs in technology are often thought to be a driver of job losses, but these fears can easily be exaggerated owing to concerns about job security – especially in the economic disaster we face...
GENERATIVE AI: Modern World Lamp & Genie
What if I told you, you just stumbled upon the ultimate designer's dream - a magic lamp with an AI-powered Genie that grants you unlimited wishes? And no, it is not some fairy tale....
The Machines are Here!
The role of AI in marketing is anything but new. Various companies, ranging from Google, Facebook, TikTok, Microsoft (the bigger ones we hear of every day), and several other providers of various advertising technologies...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
