Marketing
Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect...
Hamna FarrukhMarch 1, 2024
What Does Apple Vision Pro Bring to the Table for Marketers?
The introduction of the Apple Vision Pro is a game-changer and can potentially revolutionize the marketing and advertising world. The Vision Pro offers...
adminFebruary 21, 2024
Surreal Cereal – Marketing Geniuses at Play
Surreal Cereal is a UK-based brand that promises sugar-free cereals to their customers; however, we are not here to talk about their product...
Hamna FarrukhFebruary 16, 2024
Marketing & Social Media Buzz: What’s Hot?
As a marketer myself, I’m always on the lookout for the latest buzz in the wild world of social media and technology. It’s...
Hira SulemanFebruary 12, 2024
Behold The Gremlin of Ideas
“Have you ever wondered where ideas come from?” “Perhaps there is a mischievous gremlin on top of your head that throws ideas down...
adminFebruary 9, 2024
A Tale of Tourism Marketing, Travel, And GDP
Growing up as a kid, I was extremely fond of watching television (sorry, Gen Z, we didn’t even know what YouTube was), and...
Noor SohailFebruary 6, 2024
Email Marketing Turns 45 – Groundbreaking to Infamy and Beyond
Email marketing, notorious for its existence, has seen it all. Only a few digital marketing techniques have been around for as long or...
Hamna FarrukhJanuary 30, 2024
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way...
Khwaja Ali ShahidJanuary 1, 2024
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, ‘What sport do you like the best,’ or ‘Whose your favourite sports person,’ you would probably...
Zain AijazOctober 27, 2023
