Marketing
Behold The Gremlin of Ideas
“Have you ever wondered where ideas come from?” “Perhaps there is a mischievous gremlin on top of your head that throws ideas down...
adminFebruary 9, 2024
A Tale of Tourism Marketing, Travel, And GDP
Growing up as a kid, I was extremely fond of watching television (sorry, Gen Z, we didn’t even know what YouTube was), and...
Noor SohailFebruary 6, 2024
Email Marketing Turns 45 – Groundbreaking to Infamy and Beyond
Email marketing, notorious for its existence, has seen it all. Only a few digital marketing techniques have been around for as long or...
Hamna FarrukhJanuary 30, 2024
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way...
Khwaja Ali ShahidJanuary 1, 2024
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, ‘What sport do you like the best,’ or ‘Whose your favourite sports person,’ you would probably...
Zain AijazOctober 27, 2023
Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people’s opinions, reading something, or following a general perception?...
Zain AijazAugust 7, 2023
