Media
The Paradigm Shift in B2B Marketing: The Advent of the Gen Z
LinkedIn has launched a new reel feature. Companies like SAP and Hubspot are on TikTok. The world as we B2B marketers know it...
Zunaira OmarSeptember 12, 2024
The Curious Case of Lemon Max Ads
If you watch TV or use social media, you’ve likely come across the ubiquitous Lemon Max ads or a TikToker performing the ad’s...
Hamna FarrukhJune 27, 2024
Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem
The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about. First things first, Ali...
Hamna FarrukhFebruary 15, 2024
Pakistan is All Set to Have It’s Very Own Shark Tank
Pakistani entrepreneurs, be ready! Our very own Shark Tank is prepared to roll, and we couldn’t be more excited for the economic betterment...
Hamna FarrukhFebruary 1, 2024
From Octopus DJs to Biryani Cravings
Ladies and gents, welcome to the crazy world of advertising. I hope you’re ready for a round-the-world trip that won’t cost you any...
Kayzad GiaraJanuary 1, 2024
