Ladies and gents, welcome to the crazy world of advertising. I hope you’re ready for a round-the-world trip that won’t cost you any frequent flyer miles or a delayed flight due to fuel not being available. Instead, let’s talk about the one thing we all have in common besides tax issues and bad Wi-Fi connections: advertising!

So, let’s start in America, the land of the free and the home of the brave… consumer. The place where commercials are like Las Vegas weddings – expensive, unforgettable, and often regrettable. You’ve got ads for medications that sound like the worst game of side effects, bingo. “Try this for your cold, and you might experience… I dunno, mild earthquakes, sudden desire to climb Everest, or the ability to speak fluent Klingon.” And then there’s the Super Bowl, where companies spend millions to distract us from the actual game. “Who won? Who cares! Did you see that ad with the baby and the puppy becoming best friends with a horse? I cried real tears, folks, real tears.”

Hop on the Humour Express, and let’s swing by the UK. British ads are like their weather: unpredictable and a little bit dreary but suddenly brilliant when the sun comes out. The ads are more subtle, like that guy at the party who’s funny but doesn’t need to shout about it. “Oh, you thought that was a commercial? No, that was just an extremely well-dressed man casually leaning against a vintage Mini Cooper, suggesting you buy this cologne to smell like success and rainy afternoons.”


Next, let’s fly east to Japan, where ads are more crowded and just as fast-paced as Tokyo subways. You haven’t lived until you’ve seen a mascot selling car insurance through interpretive dance. And if you’re not confused at least once during the ad, it’s not doing its job. “Why is that octopus a DJ? Because, dear customer, life is short; buy the sushi.” Now, folks, let’s take a dragon boat over to China. The future of advertising is here, and it’s a QR code away. In China, you don’t find ads; ads find you. They’re in your apps, behind your rice cooker, on your pet’s collar. And every single one of them is starring a KOL who’s more famous than most Hollywood stars. “You haven’t heard of Li Wei? He’s the reason we all need smart refrigerators that can sing lullabies to our vegetables to keep them fresh.”

Flying over to India, where it’s not an ad unless there’s a wedding scene, a dance-off, or a grandmother giving life advice added with a tear-jerker. Many times the Pakistani client will say “India types add banado, aankho mein sey aansoo aanay chaiyay”. Trends change, but the jingles are catchier than the common cold in winter. You eventually find yourself buying things you don’t need because the tune is stuck in your head. I bought a tractor last week. I live on the fifth floor of a building.

Down in Brazil, the ads are hotter than their summer. It’s all football, samba, and soap operas. The ads here don’t just want to sell you a drink; they want to sell you the whole beach party. “Come for the soda; stay for the six-pack abs you can grate cheese on.” And let’s not forget the Germans—masters of precision and efficiency. Even their ads are like well-engineered cars. “Our vacuum cleaner doesn’t just suck up dirt; it practically reorganizes your entire life. It’s like having a personal assistant… that you have to plug in.” But the car ads are just wow.

Before we wrap up, let’s take a camel ride through the Middle Eastern ads. If Aladdin did advertising, it would be here—magical, larger-than-life, and a carpet ride through different eras. “Buy this phone, and you’ll feel like a sultan of the digital age.” Eventually, you realize the vacuum cleaner is being hailed as the saviour of domestic bliss, promising to suck away your marital troubles along with the dust.

And then, my friends, let’s not forget the vibrant world of Pakistani ads, where every commercial break is a family reunion and a useless attempt to tug at your heartstrings. Picture this: a tea commercial that isn’t just about the tea – it’s about every cup you’ve ever shared with your grandma with bad makeup, who tells stories that somehow loop back to the importance of how she married the grandfather because of the good blend.

Let’s talk about the jingles – they stick in your mind like that one relative who overstays their welcome. You’ll be humming tunes about detergent and biscuits while you’re trying to focus on work. It’s like, “Sure, I’m trying to file my taxes, but also, ‘Bright hai ji bright hai, Pakistan ki laundry bright hai!’” The best part? It all ends with a smile, a slogan, and the same 40-year-old celebrity trying to be Gen Z because… reasons, and by the end, you get a sudden, inexplicable craving for biryani.

Well, folks, that’s the world tour. What have we learned? That no matter where you are on this beautiful planet, someone’s always trying to sell you something. And if they’ve done it right, you’re not even mad about it – you’re too busy laughing, cringing, crying, or calling your mom to say, “I love you, and… do we need a new blender?”

Remember, in the world of advertising, the real product isn’t the gadget or the gizmo – it’s the story they sell you. And if that story includes a breakdancing octopus or a tear-jerking moment between a puppy and a horse, well, you’ve got a customer for life.

Thank you, and good night!

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Kayzad Giara currently holds the position of National Creative Director at Synergy Dentsu. As a kid, while other children aimed for the moon in their make-believe rockets, Kayzad was content in his garden, aspiring to be a caterpillar - because who wouldn’t want to nap in a cocoon and wake up with wings? His simple belief, anyone can have an imagination to create ideas. But not everyone has the ability to look at imagination in the eye and say "I love you; you are gonna change the world someday".