Role of Social Media in Political Campaigns

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of...

LAB TEST – HD Putty by Maple Leaf

KIRAN ZAHID Manager Strategy, Dawn Media Group 'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight. The...

Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022

Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of...
Radio: The Resilient Medium

Radio: The Resilient Medium

SYNERGYZER: Could you tell us briefly about the radio landscape in Pakistan post-2002 and when Hot FM 105 was established? SYED ZULFIQAR ALI SHAH: In...
Freelancing and Gen Z – What’s So Enticing?

Freelancing and Gen Z – What’s So Enticing?

Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other...
The Lady of Ceremonies

The Lady of Ceremonies – Ashifa Paracha

SYNERGYZER: What was the objective behind launching the Digital Leaders forum? ASHIFA PARACHA: When I started Pakistan Digital Awards back in 2017, I did not...
psx BRAND

Building the PSX Brand

SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as...
Amplifying Weddings With Spotify

Amplifying Weddings With Spotify

Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one...
Desi Advertisers

Desi Advertisers

Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...