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Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem

The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about. First things first, Ali Zafar, also known as "Apka Bhai," has returned to the PSL franchise...

Pakistan is All Set to Have It’s Very Own Shark Tank

Pakistani entrepreneurs, be ready! Our very own Shark Tank is prepared to roll, and we couldn't be more excited for the economic betterment it will bring to the country. The rights to air the popular...

From Octopus DJs to Biryani Cravings

Ladies and gents, welcome to the crazy world of advertising. I hope you're ready for a round-the-world trip that won't cost you any frequent flyer miles or a delayed flight due to fuel not...

Ad Review – Shan Foods Wins Hearts Yet Again

Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...

Autobiography – What Does World’s Smallest Book “Frickin Short Life” Convey?

What better way to review a book than to immerse the reader in the ambiance it creates? After all, our book selections are often driven by how we feel in that moment; often curious,...

Lab Test – JazzCash Hai Na!

Neil Christy CEO Head Lion Founder/Admin KAMN Facebook Group Har Cringe Fest Ki Liyay JazzCash Hai Na!  After seeing the ad, this is how I imagined the brief was given. The marketing manager suddenly disappeared. The manager reappeared after...

Importance of FM Radio During Climate Change Disaster Management in Pakistan

The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave of radio stations across the country, with each major city...

LAB TEST – Rahber Cooler

SHEHROZ ALI Brain Child Pakistan, Performance Executive As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...

Role of Social Media in Political Campaigns

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...