The Lady of Ceremonies

The Lady of Ceremonies – Ashifa Paracha

SYNERGYZER: What was the objective behind launching the Digital Leaders forum? ASHIFA PARACHA: When I started Pakistan Digital Awards back in 2017, I did not...
psx BRAND

Building the PSX Brand

SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as...
Amplifying Weddings With Spotify

Amplifying Weddings With Spotify

Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one...
Desi Advertisers

Desi Advertisers

Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from...
And We Are Live!

And We Are Live!

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we...
Why are Agencies Failing Miserably at Retaining Talent

Why are Agencies Failing Miserably at Retaining Talent?

You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to...
Bionic Films Rebrands

Bionic Films Rebrands

Bionic Films, a Karachi-based, full-service production house that has created several advertising/commercial films for leading agencies recently announced its new brand identity – reflected...
Procuring Creative Services from Abroad, Justified or Not?

Procuring Creative Services from Abroad, Justified or Not?

Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full...
sabene saigol

Leading by Example — Sabene Saigol

SANNA MALIK: What prompted you to start RED Communication Arts? SABENE SAIGOL: RED was started with a very clear vision, to be a full-service...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...