Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...

Youtube: A Digital Platform Showcasing Pakistan’s Content Creators

In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one...

Actor Omair Rana On Why Artists Need To Be United For Royalty

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the...

Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube

Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.  Synergyzer: Why did...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man...

Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology

With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major...

Will Netflix Set Foot in Pakistan?

Everyone is working on a web-series. Everyone wants to pitch it to Netflix. All the mainstream directors of the country have tried reaching out...

Are Digital Streaming Platforms The New Normal?

Media has always been an integral part of human life from pre-history when primitive humans told stories sitting around a fire. The basic storytelling...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...