Procuring Creative Services from Abroad, Justified or Not?

Procuring Creative Services from Abroad, Justified or Not?

Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full...
sabene saigol

Leading by Example — Sabene Saigol

SANNA MALIK: What prompted you to start RED Communication Arts? SABENE SAIGOL: RED was started with a very clear vision, to be a full-service...
PUTTING ADVERTISING BACK ON THE MAP

PUTTING ADVERTISING BACK ON THE MAP

SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system...
Javed Jabbar

THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR

SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking...
Spotify

Music for Everyone

SANNA MALIK: What is Spotify’s business model for a price-sensitive market like Pakistan? CLAUDIUS BOLLER: Looking at our structure, our Freemium model enables us...
Synergyzer

Synergyzer’s Annual Edition is OUT!

Revival in Progress or RIP? An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so...

Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...

We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about...

Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID

Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...