Synergyzer

Synergyzer’s Annual Edition is OUT!

Revival in Progress or RIP? An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so...

Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was home to around 30% of...
Pakistan Observer

Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language...

PRINT MEDIA CURRENCY IN PAKISTAN

WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating Points - that serves as...

Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS

Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this...

InterACT: A Breakthrough tool for BTL Evaluation

By Ahmer Rasheed BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...