Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally published in Synergyzer Annual 2020
Synergyzer: Can you please elaborate on...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020.
Truth in Numbers: 1+1...
OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...
Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language newspaper published from Islamabad, Karachi and Lahore. Faisal studied at...
PRINT MEDIA CURRENCY IN PAKISTAN
WHAT IS PRINT MEDIA CURRENCY?
Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating Points - that serves as the common currency for electronic media buying. However, for print...
Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS
Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this approach goes on to save advertiser rupee.
Synergyzer: What is the...
InterACT: A Breakthrough tool for BTL Evaluation
By Ahmer Rasheed
BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV and radio channels has increased ad clutter for consumers. Hence,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Sehat Kahani – From Doctor Brides to Entrepreneurs
Synergyzer sat down with Dr. Sara Saeed Khurram and Dr. Iffat Zafar, the visionary co-founders of Sehat Kahani, a groundbreaking telemedicine platform in Pakistan....
