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    Synergyzer

    Synergyzer’s Annual Edition is OUT!

    Print & Out of Home Webdesk -
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    Revival in Progress or RIP? An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so...

    Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

    Print & Out of Home Webdesk -
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    Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally...
    Campaign

    Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

    Print & Out of Home Webdesk -
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    Atifa Silk In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...

    Synergyzer: Documenting the Year 2019 for our Print and Digital

    Print & Out of Home Mehak Zehra -
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    As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...

    OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

    Print & Out of Home Synergyzer -
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    As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was home to around 30% of...
    Pakistan Observer

    Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan

    Print & Out of Home Synergyzer -
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    As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language...

    PRINT MEDIA CURRENCY IN PAKISTAN

    Print & Out of Home Ahmer Rasheed -
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    WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating Points - that serves as...

    Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS

    Print & Out of Home Synergyzer -
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    Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this...

    InterACT: A Breakthrough tool for BTL Evaluation

    Print & Out of Home Synergyzer -
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    By Ahmer Rasheed BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV...
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    Executive Doodle

    Executive Doodle

    Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

    Webdesk -
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    As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
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