Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so...
Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
Atifa Silk
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...
OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
Till the 1st quarter of 2016, Karachi was home to around 30% of...
Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language...
PRINT MEDIA CURRENCY IN PAKISTAN
WHAT IS PRINT MEDIA CURRENCY?
Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating Points - that serves as...
Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS
Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this...
InterACT: A Breakthrough tool for BTL Evaluation
By Ahmer Rasheed
BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV...