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Cinematic Journey of Studio Ghibli – Storytelling as Soul and Art as Heart

If you’re anything like me, you’ve fallen head over heels for the enchanting worlds crafted by Hayao Miyazaki and his talented team. From...

adminJune 10, 2024

Tapal’s Thoughtful Ad is Superior Than ‘Paisa-Phenk’ Ads

Tapal has come a long way. From the portrayal of ‘Star plus inspired obedient Bahus’ in its previous ads, Tapal has ingenuously tried...

Zainab KhanMarch 5, 2024

Ad for Click Zeera Doesn’t Click Well with the Audience

Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with...

Zainab KhanMarch 5, 2024

Marketers Flock to PSL Streaming Amid Data Transparency

Two years ago, reporters exposed surrogate advertising by betting websites during PSL’s 7th and 8th seasons. Subsequent to a Ministry of Information and...

Edward SiavoMarch 4, 2024

Why Pakistani Marketers Fail to Crack the Gen Z Code?

Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect...

Hamna FarrukhMarch 1, 2024

Social Commerce, A Retail Revolution Waiting To Happen

The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning...

adminFebruary 29, 2024

Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign

Ogilvy Bangkok launched Lego’s “Build the Future” print ad campaign in 2017, and the campaign’s outstanding visuals and uplifting message won over hearts....

adminFebruary 28, 2024