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Ads That Went Too Far: Controversial Campaigns

Like all things in life, even marketing does not come without risks. A strong brand strategy can amplify brand visibility, but a bold...

Mashal KhalidSeptember 17, 2025

Taylor Swift is Citrus-ly the Boss of Branding

Taylor Swift might be ruling the world, and we don’t even know it. This past week has been a crazy, wonderful and glittery...

Ayesha AnjumAugust 29, 2025

Shoppable Ads Are the Next Frontier

The Future of Shopping Isn’t Just Online; It’s in the Ad Itself Bridging the Gap Between Browsing and Buying. Shopping has evolved from...

Khalid NaseemJuly 21, 2025

Are Magazines Extinct or Exclusive?

Magazines were once the heartbeat of pop culture, source of credible information and entertainment. Today, they are few: almost extinct, offering curated content...

Areeb AsifJuly 18, 2025

The New Era of Authentic Marketing

Paid Promotions or ‘Authentic Marketing’? People are getting smarter about influencer marketing, and brands are catching on. Instead of relying on paid promotions....

Maira JunejoJuly 18, 2025

Momina Munir – Vlogs, Virality and the Art of Keeping It Real

Momina Munir with Synergyzer Magazine Momina Munir started out like most of us; just a kid messing around with a camera. A teenager...

Ayesha AnjumJune 20, 2025

Self-Care Sells: Campaigns That Made Us Feel Good About Feeling Good

The Editor knows a thing or two about wellness—both in marketing and in life. Dive into her witty take on self-care ads that’ll...

Afifa ManiarMay 27, 2025

Lab Test – LIFEBUOY SHAMPOO: Beti Parhao, Mazboot Banao

SYED ARIF TAHA Founder and CEO Hashia Concepts Lifebuoy Shampoo’s Beti Parhao, Mazboot Banao campaign is a refreshing and much-needed initiative tackling one...