fashion
Why Your Closet is Full but Your Life is Empty
Capitalism Rocks! Overconsumption is the Best! This satirical take on overconsumption explores the relentless cycle of consumerism, where fleeting trends and empty promises...
Shireen ZaidiJanuary 28, 2025
The Secret Power of Socks
The writer uses the socks analogy to discuss how both fashion and marketing thrive on the power of subtle, unexpected details. Whether it’s...
Sumyya SikanderJanuary 10, 2025
When Fashion Brands stay in Fashion
The fashion industry in Pakistan thrives on creativity, tradition, and evolving consumer preferences. To stay relevant, brands must not only deliver quality apparel...
Muhammad Ali KhanJanuary 7, 2025
Deepak Perwani’s Journey through Time and Trend
Deepak Perwani has been at the heart of Pakistan’s fashion renaissance for over three decades. Once dubbed “the most dangerous fashion show on...
Afifa ManiarJanuary 2, 2025
The Life and Lies of Luxury Lawn
Are Lawn Joras Really Worth it? The Pakistani lawn industry has witnessed a significant boom in recent times, pieces of overpriced clothing that...
adminDecember 31, 2024
Branding in the Fashion Industry: A 30 – Year Retrospective
The Pakistani Fashion Industry Enter the captivating realm of Pakistani fashion, where art, business, and heritage entwine. Uncover the latest trends, incredible talents,...
Afifa ManiarDecember 17, 2024
