Music
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
Afifa ManiarApril 17, 2026
The Day the Music Stopped
The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...
Dr Khwaja Ali ShahidApril 16, 2026
From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today
TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...
SynergyzerMarch 30, 2026
Hasan Raheem Didn’t Get Married, You Just Fell for a Marketing Tactic
This May, Hasan Raheem almost broke the internet. Hasan Raheem posted a photo in a white shalwar kameez sitting next to a woman...
Ayesha AnjumJune 2, 2025
Taylor – Made Marketing: The Taylor Swift Phenomenon
If you have a mobile phone and an internet connection, then chances are you are aware of Taylor Swift. At least, in some...
Ayesha AnjumSeptember 9, 2024
