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the-billboard-diaries

The Billboard Diaries

OOH Reviews Imagine a world of gold, treasure, and flying objects, or even enchanted poppy fields. But here in Pakistan, the real spectacle...

foodpapa-billboard

Ram Pam Pam, FoodPapa: Marketing Logics Khatam

The FoodPapa Billboard The FoodPapa billboard in Karachi has left citizens asking, “Wait, what is this ad even for?” From the outset, its...

Cracking the Code of Billboard Psychology

Cracking the Code of Billboard Psychology

Karachi’s billboards are more than just roadside distractions—they’re bold statements and sometimes baffling blunders. From neon spectacles to poetic taglines, this article dives...

Billboard feature Image via chatgpt

Are Billboards Still Big or Boring Now?

In the wake of digital advertising, are billboards still a thing? Digital advertising engages target audiences in ostensibly simple and ingenious ways, the...

OOH Wednesday – Billboard Ads That Made Our Jaws Drop

1. Sending a Clear Message 2. A Very Sticky Billboard 3. A Creative Way to Bring Attention to the Right Cause 4. Genius...