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giorgio-armani

A Galaxy Named Giorgio Armani

Armani entered the fashion world as a window dresser and soon went on to establish a luxury brand in 1975. This changed the...

cartier-vs-china

Cartier: The High Cost of a Hollow Investment

Cartier: the name conjures images of deep, luxurious red velvet boxes and velvet ropes separating those who can afford it from those who...

taylor-swift-new-album

Taylor Swift is Citrus-ly the Boss of Branding

Taylor Swift might be ruling the world, and we don’t even know it. This past week has been a crazy, wonderful and glittery...

i-asked-chatgpt

A Very Polite Intervention for Pakistani Advertisers by ChatGPT

What began as a casual ChatGPT prompt quickly turned into a list of things ChatGPT wishes brands would finally get right. Disclaimer: none...

zohran-mamdani

Zohran Mamdani Proves Politics is All About PR

Zohran somehow managed to get everyone, and I mean everyone, emotionally invested in a New York mayoral campaign. People who had never set...

labubu-hermes

Labubu Fever: What Made This Little Monster So Big?

Have you seen those mischievous plush toys with “ugly-cute” charm clinging to luxury handbags or peeking out of curated desk setups on your...

algorithms-and-ai-are-hijacking-creativity

How Algorithms and AI are Hijacking Creativity: The Harsh Reality

The world of creativity is changing fast and not in a way that’s exciting. The promise was that technology would unleash creativity, open...

the-death-of-long-form-content

Reels Ruined Everything: The Death of Long Form Ads & Attention Spans

Is This The Death of Long-Form Content? Once upon a time, not too long ago… You could sit through a full two-minute soft...

Apology

We Regret to Inform You This is a Marketing Strategy

Imagine you’re back in school. A kid spills juice on someone else’s science project. Was it on purpose? Was it a mistake? Complete...