Syed Aamir Bukhari, a seasoned marketing professional, has 13 years of experience working in leading creative agencies, with a portfolio spanning beauty, food, and fintech. Since 2012, he has also run a renowned fashion blog aamiriat, celebrated for its sharp critique, in-depth reviews, and exploration of South Asian fashion history.
As the line between reality and simulation blurs, influencer marketing stands at a crossroad; caught between innovation and illusion. In 2012, when I...
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